It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the e-commerce giant's greatest strength.
The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers.
A new study by Searchmetrics has found that Amazon is the most visible brand on mobile Google searches, followed by Walmart and The Home Depot.
Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop.
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon.
Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better idea of what's popular with metrics including the numbers of pins, how many people have seen the pins, and visits.
Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s already generating, at virtually zero marginal cost.
Google Vice President Marissa Mayer has been nominated to join Walmart’s board of directors. Walmart hopes to tap into her experience with mobile, technology, and consumers. The election will take place June 1 during the annual shareholder meeting.