VivaKi
Sponsored Article: Game on – Turning the Lights on With Viewability
Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans.
TechCrunch Claims of Google Kickbacks to Publicis Are “Crock of …”: SVP of Publicis Co.
Accusations of kickbacks from the estimated $1 billion ad spend Publicis sends Google were reported by TechCrunch earlier today. The spends come ... read more
Publicis to Buy Razorfish from Microsoft
Microsoft unloaded a potential conflict of interest today when it agreed to sell Razorfish to Publicis for $530 million. Microsoft had picked ... read more
Microsoft, NBC Universal to Sell Addressable TV Ads
Microsoft today announced that NBC Universal will be the first media partner for its digital TV advertising marketplace, Admira. The technology, which ... read more
Yahoo’s Latest Partnership: Online and Mobile Advertising Integration with Publicis
Today, Publicis announced the launch of their new digital advertising initiative, VivaKi. And Yahoo wasted no time sending out a press release ... read more
