When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to.
Google is removing the video chat function from Gmail that has been available since 2008 and replacing it with a Hangouts style feature as seen in Google+. Google promises Gmail users this will mean higher reliability and enhanced quality.
Google+ Hangouts is getting new features, including the option to video chat from your mobile phone, make a public hangout into a broadcast, name a hangout, share a screen, do a group doodle, create Google Docs, and access the Hangouts API.
Earlier this week Google launched a campaign promoting Gmail calling users to stage an 'Email Intervention', and "save your friends from outdated email". Microsoft seemed to have responded with a video about the 'Gmail Man', who snoops your email.