You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.
For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important.
When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to.
Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine.
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends.
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared video ads – which was released today by Unruly.
Content marketing is easy, doesn't take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you're a brand thinking of investing in content marketing, don't fall for any of these misconceptions.
When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature.
Chasing links from media sites is frustrating. It's hard to get a handle on the linking policy of individual media sites. The detailed linking policies published by the BBC give insight into how quality media sites might think about external links.