trending topics
“Content Performance Marketing” – 3 Steps to Future Success
As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.
BuzzSumo: The Heavyweight of Content Discovery?
BuzzSumo trawls the Web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal.
7 Outstanding Content Marketing Tips for Small Businesses
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content.
Search Engine Basic Concepts
Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality.
Vine Search Offers New Opportunity for Brands
The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some brands aren't yet maximizing their Vine value.
32 Ways to Trip a Google Spam Filter
Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics.
12 Critical Metrics to Help You Build a Data-Informed Content Strategy
There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform your content strategy.
Google Trends Now Lets You Subscribe to Search Topics
Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as to receive notifications from Google on any specific topic they like, all of which are sent via email.
New Facebook Test: Popular Pages In Your Area
Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook's algorithms believe users will be interested in.
Combining Social & Content to Earn Visibility & Earn $$$
Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts.
