Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.
Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country.
Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors making up their ranking algorithm and some off-page opportunities to build relevancy, links, and better ranking.
Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao become China's answer to ecommerce search.