Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization.
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers.
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia, have disappeared today.
Google has updated its suite of Webmaster Tools to increase reportage of which site resources are blocked from crawling. This new transparency could mean a boost in rankings.
Microsoft's cloud product, OneDrive, has partnered with the company's search engine Bing to automatically add searchable tags to user photos.
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
Introducing the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs.
Especially when beginning an SEO engagement, it’s helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics to external sources can give us something to point to when tracking doesn’t seem right.
Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care.