Shazam's chief product officer, Daniel Danker, spoke with SEW's sister publication ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search.
A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad links.
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW.
Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that content accessible and promote that content, so that it can earn the right to appear in the major search engines.
Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing.
Since the Google Wallet/Offers combo punch, we’ve seen a few other examples of mobile, deals and payments coming together to close the local loop. It’s the Holy Grail of local (and search), and it’s only just beginning to take form.
The mobile discovery trend is taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the social, local, mobile (SoLoMo) banner.