This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly.
YouTube users in the UK will now be able to rent videos directly from YouTube. The available features include classics, blockbusters, and new releases. YouTube is also adding additional Google account support and a U.S. Telemundo channel.
With less competition, there’s a huge SEO opportunity within domestic markets to target native speakers of foreign languages. Here are some tricks of the trade and which companies are doing it right.
The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search.
If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market.
Yahoo! has launched a site in Español targeted for the U.S. Hispanic market. The site is available for over 1,900 devices at ... read more
Google is releasing a new version of the software that runs on Search Appliance. Version 6.0 can search billions of documents. They’re ... read more
U.S. Hispanic search marketing dominates global campaign conversations in industry forums. Expect discussions to heat up again.
In this two-part article, we discuss ways to implement strategies recommended by established search marketing professionals in the Latino arena.
We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your own Latino search marketing and optimization strategy.