Sony Music Entertainment
Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Some speculate there could be a free component to the service, as well.
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
VEVO is both the number three video content property by unique viewers and the top YouTube Partner Channel by unique viewers. So, VEVO is both a YouTube competitor and a YouTube Partner – a classic example of a “frenemy.”
According to comScore, 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer. The amount of time spent viewing videos has increased 58.9 percent in the past 12 months.
Google's "These Go to 11" press conference marked the official launch of the Google Music program for U.S. users, opened the door to Google's long-awaited MP3 store, and unveiled several new music features for both consumers and artists.
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