Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit optimization.
By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season.
Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition – and they don't require too much work.
Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales.
Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns.
With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready.
Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the truth.
It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter.
Applying direct response methodology, granular keyword-level data analysis, and focusing on quality over quantity are three keys that drive SEO success. Here’s how to determine which keywords to focus on, relevance, user intent, and business impact.
Google Product Search has released new Unique Product Identifier (UPI) requirements and data feed requirements. The requirements are an attempt by Google to self-regulate their recently imposed Panda update and reduce duplicate product listings.