From media platforms like Pinterest to e-commerce sites like Amazon, brand-to-consumer communication remains driven by search with a comprehension of customer intent the epicenter.
RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure.
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a quick look at what Facebook’s introduction of search retargeting on the FBX means for advertisers.
Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven’t started yet, here’s an overview of what search retargeting involves, why it’s important, and how you can jump on this opportunity right now.
Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on retargeting in the following interview.
When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here are six different types of retargeting to acquire and engage a potential audience.
33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth of high intent data to its fullest potential? A new report and retargeting tips from Magnetic show you how.
Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search trend tends to start in April and peak in July, so proper planning and execution is critical for marketers.
With multiple campaigns and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions. Consider these common mistakes when examining digital media data to avoid overkill and wasting money and impressions.