You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency.
Google reaches out to a skeptical reseller community that helps sell search marketing to the massive but elusive small business segment, trying to repair the damage done by shutting down the Authorized Reseller Program.
Marchex has published a primer on the local search space, outlining the landscape of ad providers and publishers.
In a development with potentially sweeping implications for local search and small business online marketing, Intuit has announced a partnership with Google ... read more
Some pundits claim that the paid search market has peaked, but new research tells a different story, suggesting that local search is emerging as an important and powerful driver for the paid search market.