A simple guide for how to prevent your products from getting rejected on Google.
Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products" with a new feature called "ad customizers."
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?
By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each.
Big changes are coming to Bing's shopping results. Bing announced it is integrating shopping information directly into the main search results to show users product features, specifications, reviews, and related products.
E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer.
Just in time for the hectic shopping season, Google has rolled out a desktop app that many people venturing out on Black ... read more