Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help ensure quality, and prevent manipulation of search.
Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities.
Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a checklist to ensure your content flies across the web.
Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy stories to targeted media and users in a well-written fashion. Here's how to do just that.
Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical.
A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.
Back on Sept. 13, Simon Dumenco wrote an article in Advertising Age entitled, “RIP, the Press Release (1906-2010) — and Long Live ... read more
In the slew of privacy issues floating around, there’s also the case of the White House reprimanding its Deputy Chief Technology Officer, ... read more
On April 1, 2010, PRWeek and PR Newswire issued a press release … that was no joke. It highlighted the key findings ... read more