Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization benefit.
There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure.
Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.
How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy.
Yes, you can make end users and search engines happy at the same time. Here's how to implement a powerful combo of SEO and usability to conquer search ranking challenges such as getting more content above the fold, video, PDFs, and disclaimers.
Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content.
If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm.
Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile experience will cost you. Now is the time to get your site ready for mobile prime time and harness the true power of mobile PPC.