While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call.
Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks?
Ingenio and Medio announced a partnership to develop Pay Per Call for the mobile market in a press release today. “Mobile search ... read more
Radiator.com is a company spotlighted in a recent Associated Press article about the proposed settlement of a class action suit against Google ... read more
JumpTap Introduces Keyword Sales Program for Mobile Search and Releases Stats About What Mobile Searchers Are Looking For
JumpTap, a company that offers many mobile search solutions has just introduced a hosted Keyword Sales Program for mobile search providers. JumpTap’s ... read more
If you wondered when Google might begin offering pay-per-call ads, or at least click-to-call, it looks like the time is now. In ... read more
Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look.