This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner.
What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals of your business?
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating.
Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers.
New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry.
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more.
The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012.
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting.
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this July for a highly targeted search system that allows users to preview results and edit their query.