The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content.
You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image), some publishing guidelines, where to find images, how to use them legally and responsibly, and a couple helpful photo tools.
A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without this first step, the entire project is likely to be mismanaged, and you’ll end up wasting money and resources.
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search on these different sites and what they search for differs greatly.
SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather than panic, look at your analytics, data, and trends, and make informed decisions, not knee-jerk reactions.
With the early August release of the Panda algorithm update on a global scale we saw substantial changes in several European markets. The details are now out on the winners and losers in Switzerland, Italy, and Spain. Also, more data from Germany.
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting works, and how you can use it for your own advertising gains.
Google is attempting to appease paid content providers with a couple of new updates to news search features. First up, they’ve added ... read more
Yahoo announced it will be starting a news site with stories found, edited and written by in house staff and guest writers, ... read more