What's the right question to ask? That will depend on your skill level and experience in the SEO industry.
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.
In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer.
What are some of the most common problems international brands face in their paid search management?
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do?
Bing has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer for the 2014 elections.
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool.
Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand.
Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing.