Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test.
Google Analytics users now have access to several helpful and time-saving improvements to the content experiments tool. You can now set up relative URLs, copy a previous experiment and see graphs for metrics like site usage, goal set and ecommerce.
A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed properly, every test will teach you something. Here’s how search marketers can convince stakeholders of the value of testing.
We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.
When searchers find your site, what will they see? A/B split tests and multivariate testing provides customized results on the fly.
As summer rolls around, many clients resort to tweaking their landing pages. Tony Wright tells you how to determine whether or not this is really necessary.
Nine may be the magic number, as Eric Enge gives a sampling of effective analytics tools and ideas to make the most of your data.