Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31, 2014.
Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill.
Google's move to present results from multiple vertical searches in general search results will affect both searchers and search marketers.
In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader.
Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints.