One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus on personas and "editorial pillars."
When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.
Testing for better results is hardwired in it seems. When you stop and think about it, we all do it every day. But what are you: an old dog too jaded to figure out a new trick, or a young pup willing to gamble one treat in the hope of getting more?
Back on Sept. 13, Simon Dumenco wrote an article in Advertising Age entitled, “RIP, the Press Release (1906-2010) — and Long Live ... read more