To support both marketers and IT teams, Google has introduced three new updates to Tag Manager.
Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.
Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.
Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level.
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue.
Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results.
Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events.
ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search, local, mobile, display, analytics, and more.