Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor.
When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs.
Google search interest in "near me" has increased 34 times since 2011 and nearly doubled since last year, with the vast majority coming from mobile.
Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile.
Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising.
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers.
As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth.
Google announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside an installed app. Additionally, physical proximity to the searcher is now an ad ranking factor.