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While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.
One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.
Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to the price, title, and image.
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.
What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy.
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated.
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to the game.
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.
The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it?