lead generation
Peer content: when marketing meets care
Marketing and customer care intersect at peer content, which results in more interaction on social, something too many marketers treat and measure like TV.
Three ways we failed at B2B PPC in 2015
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C.
How The Google Display Network Boosts Search PPC Performance: A Case Study
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance.
Are Landing Pages Killing Your Conversion Rate?
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates.
6 Ways to Prepare Your B2B PPC Account for the Holidays
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.
Android’s New Feature Paves Way for Apps Replacing Web
Google's new App Trial technology may prove to make mobile Web browsing, and mobile search, obsolete.
37 SEO Experts You Should Be Following on Twitter
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
Owned Content: Lead Generation vs. Organic Visibility
Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization benefit.
The Challenge of Enterprise Link-Building in a Content Marketing World
Most scalable link acquisition should be centered on high-quality content marketing activities that produce a ROI or accomplish a core business goal regardless of how many links they produce.
Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners
There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad, there is a lot of good. You just have to be willing to work for it!
