lead generation
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here's how you can ramp up your multi-channel strategy in 2018 to meet that demand.
Killer demand gen strategy, Part 3: Facebook advertising
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.
How to effectively combine online and offline lead generation
In today's world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward. Here are some clever ideas and tools you can use to combine the two.
Five powerful lead generation and sales prospecting tools for small businesses
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
10 best tools for generating super-hot leads
What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.?
Peer content: when marketing meets care
Marketing and customer care intersect at peer content, which results in more interaction on social, something too many marketers treat and measure like TV.
Three ways we failed at B2B PPC in 2015
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C.
How The Google Display Network Boosts Search PPC Performance: A Case Study
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance.
Are Landing Pages Killing Your Conversion Rate?
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates.
6 Ways to Prepare Your B2B PPC Account for the Holidays
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.
