Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think.
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since impacted 3 percent of queries.
A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent.
If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.
How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains.
These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway.
Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics.
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google's Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.
EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. And Google reserves "the right to use it in ranking."