A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
The online giant is spending enormous amounts of money on TV, magazine, and newspaper ads to promote Google+, Chrome, and other products. Google is now spending around the same percentage of revenue as companies like Apple, Microsoft, and Yahoo.
How does Google make money? A new analysis by Wordstream looks at who contributed the most to Google’s 2011 revenues, based on keyword, search query, and CPC data, and reveals which industries and businesses spent the most on advertising.