Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far the most sophisticated - but it still charges for those views.
As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user.
You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.
Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from Google Analytics location reports. Here are the top uses of this data, from beginner right through to advanced level.
Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. And Bing News has rolled out news carousels.
Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you.
Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are five distinct profiles of multi-channel shoppers and methods to convert them to customers.
You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy.
Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is forcing infected Android phones to churn out spam. Google said the spam messages were stemming from PCs, not smartphones.
The Information Commissioner’s Office (ICO) has reopened its investigation into Google's Street View Wi-Fi collecting in light of recent revelations that the company was fully aware the technology would grab users' data off Wi-Fi networks.