HTML tags
On-site SEO for international brands, do’s and don’ts
Do's and don't of how best to do SEO for your international sites. Everything from details of keyword search to implementing “hreflang” with HTML tags, HTTP headers, and Sitemap.
The ultimate guide to meta tags: why they matter and how to optimize them for impact
Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta tags and how they are best used.
Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]
Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.
Schema & International SEO – Everything You Need to Know
Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front.
Metadata & You: Best Practices, Benefits & Implementation Made Easy
The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier.
How to Implement Video Microdata for Google & Schema.org
Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to speed with microdata and schema.org best practices, so that you can start adding markup to your web pages.
10 Ways Rehashed Content Fails Your Website
Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy. Invest in your text up-front and gain a natural advantage for your website over the competition.
NHLPA Starts SEO From Scratch To Up Its Game on Google
How-to guide: Optimizing your website for search engines, using the NHLPA.com as a live, working example.
Universal Design: One Site to Rule Them All
How semantically correct (X)HTML + CSS + accessibility = universal design.
News Search Optimization and Real Time SEO: No More Yesterday’s News
Last week, I reported that six out of 10 news executives think the Internet is changing the fundamental values of journalism. Well, ... read more
