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Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins.
Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations.
In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond.
In a multi-screen, multi-device world, what are the best approaches to developing digital ecosystems that work for your users? Here's how to build sites and services that engage users wherever they are, and whatever device they choose.
Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines.
These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better.
After months of anticipation and weeks of dedicated waiting, I've received an invite to the Google Music (Beta). Here are a few concrete details I've picked up in my early-phase exploration, including how it works, highlights, and lowlights.
Google just picked up SageTV for an undisclosed amount. SageTV, a software and hardware company that built a product for watching and recording TV shows from any computer with a high-speed internet connection, is likely to be integrated into Google TV.