Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.
The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some brands aren't yet maximizing their Vine value.
Now when you search Google for hashtags, Google will add related Google+ posts to the right of regular search results, as long as they have been shared publicly or directly with you, and provide links to search hashtags on other sites.
Simply Measured released findings of a Facebook study that mentioned the adoption rate of hashtags by Top 100 brands was strong, but that hashtags weren't yet bringing additional engagement. Dramatic reactions on the web ensued.
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook.
Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets around an event hashtag.
Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level is getting murkier. Here’s how brands can best optimize with the times and stay in the tweet game without losing time and money.
Twitter is a unique universe where instant conversation fuels millions of large and small chatterstorms among millions of users every day. By carefully using Promoted Tweets, marketers can be a part of the conversation and spark deeper engagement.