If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones.
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more.
The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they stay the same. And then we all argue about whether we need a new name or not. So what's it gonna be?
Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.
SES San Jose 2009 ended last week, but attendees are still talking about the conference and expo. And they’re giving the event ... read more
Matt Cutts, the Software Engineer Guru at Google Inc., will be joining the panel during the Extreme Makeover: Live Site Clinic at ... read more
How do you go about establishing prices for your search marketing efforts? What kind of contracts do you need to protect your business? A group of experienced search marketers offer advice.
Publishers running AdSense on their pages may find that the Mediapartners-Google bot – the special Google bot used by AdSense to determine ... read more