Google search algorithm
Consider these solutions for optimizing SEO, if your site consistently struggles to rank for targeted searches in spite of all other efforts to comply with Google's algorithms.
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of taking a DIY marketing approach.
In an earnings call, RetailMeNot reported a loss due to the rollout of Google Panda 4.0, but said it was experiencing a "partial recovery."
Google's Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks about why content is important – complete with a floating Cutts head that is missing the rest of his body.
Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated or reserved for different weightings of the algorithm to give different signals different priority.
Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says you should build a fantastic site people love and have a well-rounded portfolio of ways to get leads/traffic.
Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider.
Successful affiliate sites need to carefully determine and aggressively pursue their niche, whatever that may be. Thinking about the customer and what type of content they want to read and interact with is essential to differentiating your site.