GetGlue
Do Second Screen Campaigns Have Marketing Potential on Twitter?
This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen hashtags can bet on a good response. There will be tweets worth retweeting and new hashtags emerging.
Facebook Timeline Apps Deliver Big Traffic for Pinterest, More Sites
Some of Facebook's timeline app partners are apparently giddy with the relationship so far. Since Pinterest started its open graph integration last month, the virtual pin-up board has seen its daily visitors increase by 60 percent.
Social TV Grows Up: Communities and Advertisers Flock
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few applications that we see as category leaders.
Beyond Facebook: 5 Questions to Ask Before Jumping into a New Social Network
Brands shouldn’t rush to create pages or advertise on every social network, even if the audience seems like a perfect fit. To take full advantage of focused social networks, it pays to create specific engagement programs for each community.
