The U.S. Hispanic population represents a huge untapped market for search marketers. How can you incorporate this demographic into your strategy?
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear.
Google has just updated their list of ccTLDs (Country Coded Top Level Domains) they will treat as a generic TLD. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a great way to take a step deeper into the data available to make smarter optimizations.
SES San Francisco attendees were educated on global search marketing best practices by some of the best in the business. Here are some of the big takeaways, including tips on localization, duplicate content, geotargeting, and social advertising.
Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four steps to help you get started.