While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you want to boost your ROI. With a few small adjustments and tests, you can garner significant results.
DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature.
Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap.
Users spend the majority of their time not on your online store, and even when they do browse your website, there's only a 2 percent chance they will complete a purchase. Here's how to increase the odds that visitors return and buy from your site.
Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers.
RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure.
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase the odds of overall success.
Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap.
The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still requires some finesse and expertise.
Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display marketers must start to work more closely together to survive in the same ecosystem.