Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links.
If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm.
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users.
Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a separate block complete with a large thumbnail image, title, snippets, the source, and the source logo.
Google has extended its Gmail search field trial to include results from Google Calendar and online documents applications in Google Drive, as well as adding the features to its email application and its core search tool.
Halloween isn’t until Oct. 31, but some SEOs have been dealing with an unexpected horrifying start to the month. A Google Penguin data refresh rounds out a trilogy of algorithmic updates that also included Panda and Exact Match Domain updates.
Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much confusion amongst webmasters, who may not be able to determine which update caused a drop in search traffic.
Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it's a good time to make sure your PPC accounts are in good shape. Your first assignment: check your messaging, keywords, bid optimization, and then get testing!