Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google's search results in the coming days.
Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may simply be the first domino to fall. Here are three important reminders as you navigate today's convoluted SEO path.
UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site.
Beware the Panda. According to a tweet from the official @Google Twitter account this morning, a new data refresh is rolling out today. This update, according to the notice, should only affect 1.2 percent of English language queries.
Most video marketers have probably heard of the famous video from Psy – it’s only the most viewed and liked video on YouTube ever. If you want to spice up your video and make it come to life, look no further than “Gangnam Style” for inspiration.
Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. Less than 0.7 percent of English language queries will be affected.
SEW met the people behind Google Crisis Response at I/O 2012. The work of this small, relatively unknown, team is indicative of the future of information retrieval on connected devices and their journey illustrates why search must continually evolve.
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this year have been named after nothing at all.