Demographics Targeting Search Ads
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important to have a diverse marketing strategy.
Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data that is actionable and targetable.
Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age and gender.
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to your AdWords account.
With Christmas less than 20 weeks away, retailers need to start thinking about their Christmas pay-per-click (PPC) campaigns now.
Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level.
Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why...
Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so be prepared to get ultra-organized early on. Here's how to capitalize on everything from annual events to major holidays.