Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in.
Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here's how to prepare your website for future events so you can attract links with your prompt response.
Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing.
Keeping a steady flow of relevant images, blog posts and videos coming to promote your local business is challenging. Use this list of 88 creative content ideas to keep your company’s editorial calendar full and increase your visibility.
A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to go viral.
ChaCha, a “human-powered search engine”, today announced a new service that allows users to text questions of any kind to 242242 (which ... read more
Why does Google News get more press and blog mentions than other news search engines, when Yahoo News and AOL News have larger unique audiences?
Yahoo has announced on its search blog that it has acquired events listing and calendar service Upcoming.org, which it expects will help ... read more