As SEM continues to evolve, so too should your strategies. Here's how you can align PPC bidding strategy with current keyword performance to effectively optimize campaigns.
Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit optimization.
The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience.
Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.
Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend.
These three pieces of data that can be found in the Dimensions tab often go unnoticed, but they can be extremely useful for search marketers.
Here are three advanced Google AdWords features you can use to find the lowest cost per click with the highest conversions.
These campaigns give you a really effective way to use your marketing budget in search throughout the Christmas season, making your campaigns as flexible and as fast-moving as your business.
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need.