The Home screen is an under-utilized element of your AdWords account. Here's how to reorganize in order to get to your data efficiently.
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.
The company's earnings slip 5 percent as Google ups its spending.
Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?
Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.
Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing.
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs.
AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results.
With Christmas less than 20 weeks away, retailers need to start thinking about their Christmas pay-per-click (PPC) campaigns now.