The Home screen is an under-utilized element of your AdWords account. Here's how to reorganize in order to get to your data efficiently.
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.
Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns.
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies.
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch.
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will offer FREE call conversion tracking.
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details.