There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory?
Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding and where BOTW is going.
Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But this employment structure can turn into a mess. Keep these points in mind if you want your teed-up employees to thrive.
Yahoo's CEO shared her future plans, telling investors that the company will start to double down on things that made it successful in the past, like search and mail; and noted the Yahoo-Microsoft search alliance has "fallen below expectations."
How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content.
Adify’s “Build Your Own Network” ad platform will be used by the Washington Post and Newsweek for their online publications. The company ... read more
Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out.
These days, the most popular tech parlor game after guessing Google's IPO date is speculating what it will take to knock the company off its throne as web search champ.