Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance.
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics.
If search engines cannot crawl your website or index your pages, all of the content in the world will not make any difference.
Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend.
Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data?
Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good. Here are tips for making your content engaging and informative.
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will offer FREE call conversion tracking.
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here's where to find these three reports and how to maximize their value.
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions.