In order to capture as much search share as possible in 2015, SEOs need to be creating engaging, quality content.
A new study shows that most marketers believe they should be producing smaller amounts of more researched content - but are they following through with this strategy?
If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites.
Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line.
Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results.
SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what percentage had universal search results, and how many ads were common for 1.5 million keywords.
Analysis from Conductor reveals several strategies that superstar SEOs use to achieve success. Learn how Superstar SEOs approach content in today’s post-Panda/Penguin/Hummingbird quality content landscape and more.
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience
Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry.