Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.
Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it can be a little daunting to pick a starting point. Start with these ad copy attributes to improve your paid search campaigns.
Interested in finding out how to integrate social media into your business strategy? Sign up for the SES Webcast with Charlene Li, ... read more
Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?
Google-Mart from PBS’s Robert X. Cringely covers Google apparently having developed incredibly compact data centers that can fit into a shipping container, ... read more