click-through rate
Forecasting Paid Search Traffic
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns.
Financial Times on Click-Fraud
MarketingVox points us to a Financial Times article about click-fraud. “We used to have a click-through rate of 1 to 2 per ... read more
The Search Engine Update – Number 173 – May 18, 2004
Search Engine Watch editor Danny Sullivan recap of top search engine stories from early May 2004.
